Happy "Think New" Year

As you may have heard, a common tradition to kick-start the new year is to come up with resolutions to improve as individuals or even as a business.  "What should we do differently in 2012?" To us, the answer is quite simple: "Everything". We don't mean it in the sense that 2011 was a disaster, get back to the drawing board. We're suggesting a way of thinking. We feel that approaching each new Read on...

Business meets creativity

We thought we'd share a little bedtime story we like to read to our clients so here it is. Enjoy!    There once was a business invisible to all.    Despite it's great products, this business stayed small.   New logo, pricey ads, and social networking, Everything it tried, it just wasn't working.   Just when it was over and business was through, A voice from Read on...

Welcome to our new site!

For those of you who haven't heard of us, we're happy you've come to check us out and hope you have fun exploring our home on the web. For those who have heard of us, you'll notice the changes. Not only with the site but with our team. For a company who hasn't been around very long we have definitely had a lot going on, so it's great to have a space to share it all. We think we've arrived at a point Read on...

Brand. What is it?

No matter the type or size of business, developing a strong brand is just good business strategy. Picture this: you’re planning 2 weeks off in an exotic vacation paradise. You check out the glossy brochures, the rooms look fabulous, your mouth drips from the pictures of the glorious buffet spread, and look, there are just so many activities you can do. Great, book it. You arrive at your vacation Read on...

Being brand-focused. What's the ideal?

Brand is a scary word. It's one of those words that people associate many different definitions to. Marty Neumeier, author of "The Brand Gap' offers us a modern definition of brand. "A brand is a person's gut feeling about a product, service or organization". We are particularly fond of this definition not only because we believe it's quite accurate but also because this means that building a Read on...